Currently The Hollywood Reporter‘s first in-house e-commerce editor, Danielle Directo-Meston is a Los Angeles-based journalist with nearly 20 years of experience covering Southern California retail, fashion, beauty, wellness, travel, and lifestyle. As an editor and writer, she has cultivated strong relationships in a range of industries and developed an analytical eye for what makes a compelling brand.
Her work has been published online at The Hollywood Reporter, RollingStone.com, Racked LA, Curbed LA, MyDomaine and LAist, and in print at C, Where Los Angeles and Pacific San Diego magazines, among other publications.
