Here’s My Short(ish) Story.

Danielle Directo-Meston is a writer, editor, and copywriter based in her home city of Los Angeles. Over the past 15 years, she has helped to tell the stories of emerging and established local designers, businesses, and brands, and her bylines have appeared online at Rolling Stone, The Hollywood Reporter, Racked LA, Curbed LA, MyDomaine, and LAist and in print magazines such as Where LA, C, and Pacific San Diego.

A life-long writer, Danielle began her career as a copywriter while covering local news and culture on the side for sites like North Hollywood-Toluca Lake Patch and LAist. She made the freelance switch when she became the associate editor of the now-defunct retail and fashion news site Racked LA, where she wrote about everything from sample sales and rising talents to the history of LA’s coolest shopping streets and more. Since then, she has continued to cover fashion, beauty, wellness, fitness, and lifestyle as a freelance writer and is also the editor, founder, and publisher of

Danielle earned her B.A. in magazine journalism at CSU Northridge, where she was proud to serve as the editor in chief of the university’s newspaper during President Barack Obama’s historic 2008 election. She currently lives in the Valley with her husband, two kids, a cat, and a dog.


I currently cover the following topics: Los Angeles- or California-focused retail news, brick-and-mortar sample sales, fashion, beauty, wellness, fitness, lifestyle Rolling Stone: Fashion and lifestyle products for market roundups See more of my work at my Muckrack profile.


If you’re a business owner, brand, or PR professional looking to get an editor’s point of view or are in need of writing or editing services, I’d love to help guide you to success. I offer the following:

  • Copywriting (including but not limited to web & landing page copy, packaging, marketing materials, SEO content, and more)
  • Content creation PR email pitches and analysis/audit
  • Media training and consulting
  • Brand building and awareness

To learn more, email me by clicking on the “Contact” link above.

Danielle Directo-Meston

Photo: Katee Grace