I’m a strategic journalist with more than 24 years of experience covering fashion, beauty, wellness, tech, entertainment, and travel.

I’ve navigated the ever-evolving landscape of traditional, earned, and digital media, and successfully adapted my skills to develop high-impact, revenue-generating and data-driven service journalism.

I was previously The Hollywood Reporter‘s first e-commerce editor and continue to contribute to THR and other publications. I also advise PR agencies and emerging consumer brands on the ever-evolving landscape of earned media and commerce content.

I’m also the founder of UncoverLA.com, an independent, hyperlocal news platform covering SoCal retail news, lifestyle and culture.