Danielle Directo-Meston | Racked LA Associate Editor & Articles

Racked Los Angeles

From July 2013 until its closure in July 2016, I was associate editor at Racked LA, a fashion-focused site focused on shopping, retail, fitness, and beauty news in Los Angeles. Below are select pieces, some of which include my own photography; to see all of my clips, click here (note that the results are not in chronological order).

BREAKING NEWS & EXCLUSIVES

Bye Bye, Tracksuits: Juicy Couture Shuttering All U.S. Stores
(Broke the news of the brand’s closing; linked to by The Guardian, The Cut, HuffPo, and others)
It’s the end of an era for Juicy Couture and its rhinestone-encrusted terry cloth tracksuits. [follow-up]

A Cool Shipping Container Shopping Center Arrives in Rising West Adams
(Story garnered over 5,000 unique pageviews within 72 hours)

Kinfolk’s Bar and Boutique Moves from Eastern Columbia to the Arts District
(First to report on the NYC brand’s exact location)

Photos! Inside Rick Owens’s Massive and Monochrome LA Flagship
(First to publish the news and original photos inside the store)

Exclusive: Legendary Kitson Founder Fraser Ross Is Making a Comeback on Robertson
(Broke the news of the retailer’s return before WWD and other industry outlets)

FASHION FEATURES

Fashionable Professionals Will Love This New Label’s Shoulderless Shirting

How A Melrose Place Café Became a Fashion Girl Brand

Essay: When A Teen Goth Becomes a Fashion Editor

How Streetwear-Heavy La Brea Avenue Became a High-End Fairfax

Then and Now: See Vintage Snaps of LA’s Favorite Shopping Haunts

LA’s Best New Retail Openings of 2015

Why Global Brands Want In On LA’s Retail Evolution (Reporting and photography)

Mapping the Major Megadevelopments Opening in LA and OC This Year