The Hollywood Reporter
As The Hollywood Reporter‘s first-ever in-house e-commerce editor, I increased e-commerce revenue by +200% YOY to seven figures, oversaw content strategy, and spearheaded new licensing franchises (including Red Carpet Essentials Awards and THR Travel Awards: Best of Hotels of SoCal) to expand to new revenue streams of more than five figures per list. I led the vertical to surpass revenue goals year over year through an editorial-first approach to online shopping coverage.
Throughout my time as a freelance and full-time reporter, I’ve interviewed countless celebrities and insiders across Hollywood, music, sports and beyond. A few of them include Charlize Theron, Bruno Mars, Kareem Abdul-Jabbar, director Lesli Linka Glatter, The Last of Us showrunner Craig Mazin, The White Lotus executive producer David Bernad, Clueless costume designer Mona May, the late Val Kilmer, Matt Damon, Walton Goggins, Jennifer Lopez, Adam Scott, Kate McKinnon, John Legend, Seth Rogen, Gwen Stefani, Nicholas Galitzine, John Boyega, Annie Lennox, Alicia Silverstone, stylist Warren Alfie Baker, Katy Perry, and many others.
In addition to leading THR’s e-commerce strategy, I managed a team of in-house writers and freelance contributors while writing up to 20 stories weekly on fashion, tech, beauty, wellness, travel, lifestyle and streaming. I previously contributed to THR as a freelancer, covering style, retail news, lifestyle and events. See my latest clips here and a selection of my work below.
AWARDS FRANCHISES
I launched three new franchises under THR’s e-commerce vertical, bringing in additional five-figure revenue.
THR Travel Awards 2025: The Best Hotels in Southern California
Red Carpet Essentials Awards 2025: The Best Fashion and Beauty Hacks from Hollywood Pros
CES 2025: The Best Tech Finds Across Luxury Beauty, Fashion, High-End Home Theater and More
Read more: All Red Carpet Essentials Awards Lists | CES 2024 coverage
E-COMMERCE NEWS
The Best Halloween-Ready Airbnbs, From a Historic Salem Home to a ‘Haunted Mansion’-Inspired Getaway
Taylor Swift’s The Eras Tour Ends Soon — Here’s How to Save Up to $300 Off Sold-Out Tickets
E-COMMERCE PRODUCT ROUNDUPS
The Best At-Home IPL Laser Hair Removal Devices for Every Skin Tone
The Most Stylish Denim Jackets for Fall From Hollywood-Loved Brands
E-COMMERCE GIFT GUIDES & LISTS
The Coolest Gifts for Filmmakers, From Storyboard Notebooks to Vlogging Gear
The Best Gifts for Star Wars Superfans
E-COMMERCE STREAMING GUIDES
How to Stream ‘The Prison Confessions of Gypsy Rose Blanchard’ Docuseries Online
How to Watch the 2023 Emmys Online
SPECIAL EMMYS PRINT ISSUE INTERVIEWS
‘The Last of Us’ Showrunner Craig Mazin on Writing and Directing Season 3: “The Pages Are Happening”
‘The White Lotus’ EP David Bernad on Season Four: “I Know What It Is and Where It’s Going”
‘Fallout’ Star Walton Goggins on Bringing Swagger to the Gunslinging Ghoul
How ‘Fallout’ Visually Nails a Post-Nuclear War America
CELEBRITY INTERVIEWS
Kate McKinnon on Being an Electric Toothbrush Fairy for Philips Sonicare, Her New Children’s Book
Adam Scott on His Facial Hair Heroes, ‘Severance’ Season 2 and His Stint as a Celebrity Dog Walker
Gwen Stefani on Why Her New GXVE Beauty Line “Is Not Another Celebrity Brand”
Natasha Lyonne on Her Latest Old Navy Holiday Campaign, AI and Her “Grown-Up Business Lady” Style
Matthew Lillard on Launching Dungeons & Dragons-Inspired Whiskey, His Dream Table, More (Exclusive)
Matt Damon on the Sports Icon He’d Like to Chat Up Over Beer, Working on ‘Oppenheimer’ and More
Charlize Theron Hits the Court With Novak Djokovic to Support Africa Outreach Project
Pamela Anderson on Her Eco-Conscious Re/Done Collab, Building Confidence At Any Age: “You Always Have to Fight for Who You Are”
Jennifer Lopez on Her New Ready-Made Delola Cocktail Brand and Her Dream Holiday Party Guest List
Emmy-Winning Actor Tyler James Williams On Growing His Green Thumb Beyond ‘Abbott Elementary’
Eva Longoria On Teaming with Hard Rock Cafe for Women’s History Month, Who Inspires Her the Most
John Legend on His New Sperry Footwear Collection, Voting Rights and More
Milo Ventimiglia on Curating Home Goods for Lowe’s, His Last DIY Project and More
How Veteran Screenwriter and Producer Mara Brock Akil Is Supporting Writers With Nail Polish
Kate Hudson On Working with Mindy Kaling, Her New Music and Red Carpet Emergency Kit
‘Queer Eye’ Star Tan France on His Go-To Holiday Gifts, from Fashion to Tech
Tessa Thompson on the Gift That “Made Me Weep” and Her Go-To Wrap Presents
Jonathan Van Ness and Antoni Porowski on Their New Gourmet Pet Brand and Halloween Costume Plans
Kora Organics Founder Miranda Kerr on Her New Eye Cream, Top Self-Care Gadgets
Naomi Osaka on How Her New Line, Kinlò, Is Serving Those with Melanin-Rich Skin
Eva Mendes on Her Stylish Sponge Line, Parenthood and Her ‘Bluey’ Cameo
How Gal Gadot Is Making Mac and Cheese Healthier with Her New Family-Friendly Food Brand
Katy Perry On Spreading Holiday Spirit with Her New Beatles Cover and Gap Commercial
Shay Mitchell’s Favorite Things, From Summer Skincare Staples to Chic Baby Gear
New Co-Working Club Blackbird for Women of Color Lands in Culver City
Jaden Smith Unveils ‘Trippy Summer’ L.A. Pop-Up Shop With Sock Brand Stance
Val Kilmer Talks Latest Art Show, Joking With Tom Cruise on ‘Top Gun: Maverick’ Set
Adam Goldberg Mixes Music and Photography in New Exhibit
EVENTS COVERAGE
Inside Vetements’ Bonkers L.A. Retail Happening
Alicia Vikander, Jennifer Connelly Reminisce About Louis Vuitton Gowns at New Exhibit
Stars Celebrate Talita Von Furstenberg’s DVF Dress Capsule at Chateau Marmont
Tom Ford, Gabriela Hearst, Alicia Silverstone Honored at Green Carpet Fashion Awards
AWARDS SEASON FASHION COVERAGE
Met Gala 2024: Nicole Kidman Turns Back Time in 1950s-Inspired Balenciaga Gown
Met Gala 2024: Lana Del Rey Channels Briar Rose in Thorned Alexander McQueen Gown
Nicki Minaj Wore a Flower-Powered Marni Dress with Her Own Line of Press-On Nails to the Met Gala
Tyla Wears a Balmain Gown Made of Sculpted Sand for Her First Met Gala
Oscars 2024: Margot Robbie’s Final Barbie-Inspired Look by Versace Was Free of Barbiecore Pink
Oscars 2024: Ariana Grande Wears a Glinda-Worthy Bubblegum Pink Gown by Giambattista Valli
Oscars 2024: Emma Stone Said Ryan Gosling’s Kenergy “Broke” Her Louis Vuitton Dress